Amazon drops the price of its 16GB 7″ Kindle Fire HD tablet to £139 in the UK and €169 across Europe

Amazon has dropped the price of its
16GB 7-inch Kindle Fire HD tablet by
£20 to £139 in the UK and by €30 to
€169 in several European countries,
including France, Germany and Italy.
The 12 percent discount follows a
similar price drop in the US and puts
additional pressure on book retailer
Barnes & Noble, which slashed the
price of its 7-inch NOOK HD slate to
£99 in the UK earlier this week.
The larger 8.9-inch variant of the Kindle
Fire HD tablet is still being sold at £229
in the United Kingdom and €269
throughout the rest of Europe. Although
Amazon hasn’t issued a statement
about the change, the discount is
presently being promoted on the front
page of every European Amazon
website. Clearly, this is serious
business.