Best Buy begins selling $149 Pebble smartwatch online, retail launch coming on TODAY

Pebblehas announced an exclusive
partnership with Best Buy that brings the
popular smartwatch to the retailer’s online
store and will place it in outlets beginning on
July 7.
The Pebble watch’s wild ride began last year
with a $10 million Kickstarter project , the
largest in the crowdfunding site’s history. In
May, the company announced a $15 million
Series A round to help it expand its team and
increase production.
The watch connects to either iOS and
Android devices via Bluetooth and features a
black-and-white e-ink display. The
platform’s open SDK has given rise to a
number of third-party apps and integrations.
Best Buy is offering the black Pebble device
for sale first, and will sell a red version in
August. The watch’s other three colors
(orange, grey and white) are available
directly from Pebble.